How well the group worked together
As part of Marketing Communication and Media Management module, we were supposed to work as a team of six or five members and were given the choice to select team members on our own.
First meeting – we get to know each other, we start brainstorming what should we name our agency and why. We name it “Salinus” at first which means salt because salt makes food taste better. In addition, we decided on the colors, logo, website and social networks.
Second, we also discussed what marketing activities we can run for M&S, everyone were giving suggestions and examples, then we decided that everyone should think about what kind of marketing campaign we can adopt for M&S and to share what seems most suitable for M&S.
Third, Christmas holiday is coming up, some of the members are going home therefore we decided to meet every Tuesday on Skype to follow our progress we also created a plan sheet for every task and who is responsible for it and the due date in order to monitor our progress.
How you organized the allocation of specific tasks within the group
We started to allocate task to meet each member skills. Bader has experience in graphic design so he was responsible for all the art and design work. Alaa has an experience in real advertising agency so he knows how pitching works and what do we need to do in order to impress clients. Po-ling has an experience in social media activities and technology so he was responsible to create all social networks accounts and make it activate all time. Tao was taking notes, organizing and sharing ideas and also in analyzing data. And myself I was providing more academic outcomes.
What particular challenges your group faced and how you addressed them
After the lecture we decided to met as the lecturer didn’t like our Name/logo and all the design work, it was upsetting point for us all because we were really enthusiastic but probably because we didn’t presented with excitement, therefore we met and decided to rename our agency although a lot of arguments happened on that day half of the group wanted to stick with same name but make it just salt ! And the other half wanted to change the whole thing. For me, I preferred to change the whole thing because we don’t want just to be ok, we want to impress the client. After that we finally decided to re name the agency, so everyone was assigning to give some suggestions and why he chose this name, which led us to name our agency “Buzzer”.
What new skills you had to acquire and how you went about achieving them
First and for most, dealing with conflicts in group. Second, communication and negotiation skills. Third, building relationships is a key, because if we do not get closer at this stage we would not pass through to the next step. And finally, time management as we also have other projects and exams in the same time period. However, the plan sheet helps me, and the group to be focused and prepared.
What specific learning points you will carry forward to future modules/dissertations/career planning.
A primary research was conducting to collect customer attitudes and behavior using questionnaire. The learning points here the use of secondary and primary data research that we can use for our dissertation, how it works and how to get out the most of it.